1st Global Medical

Kicking off our debut Air Purifier Review – 5-Key Factors Model, we begin with the Sharp Air Purifier Review.

In our previous post, we dealt at great depth about the Scientific Peer Review that is missing in the ionic air purifier business. Correspondingly, we have broadened our model to include Scientific Peer Review as a fifth key factor. This is even if it will draw a blank. We would be thrilled if the empty space will set off a budding scientist or researcher to produce the first independent scientific peer review for an ionic air purifier technology. If I am aiming to be noticed, being the first with a scientific peer review in a multi-million industry seems a clear choice.It would be no surprise if every marketer of an ionic air purifier will then quote me!

Our Sharp Air Purifier Review of several articles will feature all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety  –  in relation to the reactive agent
(2) Safety  – in relation to by-products
(3) Efficacy  – the reactive agents work in the laboratory
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

Turning 100 years old by 2011, Sharp is a Japanese company with a solid track record. That is so critical In business, which explains why we picked Sharp for our first review. The initial article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation as well as including a concise overview of their unique ionic air purification technology.

Apart from impressive history, what caught our attention was the fact that Sharp seems to be genuinely interested in being transparent with information. Not total transparency, but enough to outshine others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Amazing! On 16 January 2009, Sharp explained its phased marketing approach as follows:

(a) Phase I

Intensive efforts on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.

(b) Phase II

Focus on “academic marketing”, a method that obtains scientific evidence of the efficacy of a certain technology through collaborative research with leading academic organisations and marketing consumer products based on this proof. With 13 academic institutes and universities around the world, experiments were devised to prove the efficacy of Sharp’s Plasmacluster Ion technology against 27 harmful substances and pathogens, including bacteria, viruses, molds, allergens and odors.

(c) Phase III

Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. Sharp announced on 16 January 2009 that 24 companies will be incorporating Plasmacluster Ion technology in their product lines.

These include car air conditioners, railcar air conditioners, mist sauna, air sanitizer, smoke control systems, whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, etc.

Our Sharp Air Purifier Review include several articles. These comprise an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully honed into an art and also a peek into their future. The definition of academic marketing is in our Ezine article, accessible via the widget on our blog.

No fanfare, but it seems fairly obvious that Sharp is quietly working to dominate the ionic air purifier industry. Their heavy investment in the ever-improving futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.

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